Adverts | 1930 | Silent | B/W
Promotional film - drama and documentary - about the glories of Ovaltine which is a malted milky hot drink. A couple suffering from exhaustion are revived by Ovaltine. Long cheesy section on the making of Ovaltine products 1930's
A man in an overall works on factory machinery. His wife, smartly dressed approaches. She looks a bit soulful. 'Haven't you nearly finished, Jim - it's long past bedtime?'. Jim looks a bit down - 'Bed? I only lie awake all night'. She replies, 'Can you wonder? You've been overworking for weeks'. (The man and his wife clearly run some sort of engineering business). Behind the machine the two chat disconsolately. The telephone rings and Jim goes to answer. Replacing the handle he tells his wife: 'It's the doctor - an urgent call and his car is broken down … I'll have to drive him!'. He takes off his overall and is wearing the trousers and jacket of a suit underneath (also a shirt).
Jim and another man, the doctor, motor along a country lane, in an open car. Jim drives in a wide tweed cap - the doctor has a trilby - but looks smart in suits and tie. The doctor pats Jim's shoulder in a friendly way: 'Look here, Jim, this won't do. As I warned you last week, you're in for a breakdown if you don't have a complete rest and change …. If I were you I'd take a sea voyage!'.
The sun shines as plashing sea waters. 'On the Mediterranean'. A ship stands at another in a part fringed with hills. In a passenger launch Jim in white hat and suit sits among other passengers. This is 'Monte Carlo'. There is a lovely wide shot of its harbour - a ship in the foreground and royal palace behind. In the town Jim walks past outdoor café drinkers into some formal garden.
Next it's 'Algiers'. The front of the ship can be seen at anchor with a busy port and rather Islamic town behind. A narrow street in the city if thronged with people and traders. Jim walks down some crowded town steps. As he looks up, he seems aimless and rather lost.
'Cruising'. On deck people have fun playing some sort of ship golf. A young person dives into a swimming pool. Men and women play doubles badminton. Jim is seated in a deckchair looking worn and faded. Close-up he visibly sighs.
'Carrying on'. Back at home Jim's wife in overalls works in the business. She fans herself with an invoice, leaves her seat and approaches a bench where two men are working. She discusses a point wiith one of them. Suddenly she looks faint and feebly clusters her brow. The workman steadies her hand and solicitously says: 'See here, ma'am, we can't have you cracking up as well as the boss … why not pop across to the new café and get a nice cool drink?'. Reviving and smiling, she nods her assent.
'A nice cool drink'. A waitress in a fantasy milkman costume (all hoods and bows) pours milk into a jug from a bottle. With very dainty movements she opens a tin and adds powdered granules. She whisks it all up, then pours some into a glass. Outside Jim's wife in a wicker chair by a table reading a letter from Jim. Sadly he is no better after his long holiday in the sea air and sunshine. 'I'm terribly sorry to send you such depressing news. Love, Jim'. Jim's wife looks terribly distressed and lays her head on the table to weep. As she does so, the waitress gently walks to the table with a glass on a tray. Jim's wife lifts her head as the waitress places the tray on the table. 'But I didn't order that'. The waitress is ready with her reply: 'No, but it's what you need!'. Jim's wife takes a sip and immediately the smile is restored to her face: 'It's delicious - so cool and refreshing! What is it?'. Cue for the waitress to say: 'Ovaltine! - eggs, malt and milk - nature's most refreshing foods!'. Jim's wife says: 'But I thought Ovaltine was a hot drink!'. No! the waitress has the facts on her fingertips: 'It's as good cold in summer as hot in winter - drink it always and you'll be always well!'. Jim's wife picks up his letter again and suddenly thinks 'Jim!'.
'Home again'. Jim stand by an open car as a flunkey unloads his luggage. The doctor is at the steering wheel. Jim looks animated and alive. They shake hands as the doctor says, 'well, so long and congratulations - you’re a different man!'. He drives off. Indoors Jim's wife is mixing Ovaltine in a jug. Jim walks confidently into the room. Sitting on the arm, of a chair, he points delightedly at the delicious drink. She gives him a glass and takes one herself. He says: 'It was certainly my lucky day when you sent out that tin - I began to feel the benefit from the very first glass!'. They cheer one another.
Then a message appears over the jug and Ovaltine tin: 'Cold Ovaltine is an ideal summer drink - refreshing and sustaining'. A sort of emblem appears - a milk-maidy woman like the waitress stands holding Ovaltine ingredients in a gardening trug. Behind her there is an idyllic country setting. A rather pointless shot of sea cliffs follows - presumably Dover, suggesting stout-hearted Englishness. Then a notice says: 'Ovaltine and Ovaltine Rusks are made under conditions which are as wholesome and efficient as modern hygiene can design. Here are some glimpses of the model dairy farm at Kings Langley'.
A large white mock Tudor house with lashings of thatch and four chimneys stand behind a sign saying 'Ovaltine Diary Farm', Kings Langley, Hertfordshire. The camera tracks across to show similar fantasy 'rustic' buildings, one with a turret; beneath the turret there is a multi-timbered building with a huge gable in Stocksmoker Tudor style, a crispy little fountain in front of it. The camera dwells on fake barns. A notice: 'These are the prize-winning Jersey cows which provide the milk for making Ovaltine products'. In a field another ridiculously tired dairymaid person holds a trug full of wholesome Ovaltine ingredients in one hand while stroking a cow with the other. The cow looks suitably placid and grateful. The cheesy dairymaid walks through the herd chucking and patting the lucky cows as she passes. She walks on to the front of gravel path for no apparent reason at all.
'And now for the eggs in Ovaltine and the model farm which supplies them'. Hens wander around in a field - but there is a factory in the background. Another dairymaid throws food to the hens from yet another trug. The birds congregate on the ledge of a modern functional building. 'This is the building where [another fake Tudor barn-style building appears] - thousands upon thousands of fluffy chicks are hatched in incubators every spring'. Masses of tiny chicks are crowded on a sort of wooden tray. They peer out and peak at food. 'Motor-vans tour the farm daily to collect the new-laid eggs'. Eggs are perfectly lined in baskets alongside a gravel track. A van comes past and women in white smocks and caps trot behind. They pick up the baskets and load them on to the van. 'Packet carefully in baskets they are taken at once to the Ovaltine factory'. More mock rustic buildings. Outside many baskets of eggs sit waiting framed in a gateway. Above the gate a sign reads 'The Ovaltine Egg Farm'.
A fresh notice: 'Next we come to the Barley Malt which, besides the milk and eggs, is a valuable ingredient in Ovaltine and Ovaltine Rusks'. A delightful field with barley stocks and a horse-drawn plough. An Ovaltine malt with the usual clobber trips through it. Men in shirtsleeves work happily away at cutting the crop. 'The finest barley-fields in England supply the malt for Ovaltine …. At the factory'.
The exterior of an Art Deco style factory proclaims ' Ovaltine Rusks' and 'Ovaltine - it is subjected to a highly scientific process'. Inside a technician in a white coat adjusts a tap on a great cylindrical vat. 'All ingredients used in the manufacture of Ovaltine and Ovaltine Rusks are tested to ensure that the highest quality is always maintained'. In a laboratory more technicians in white coats test liquids in glass jugs and retorts. A woman technician stirs something in a small dish. 'Meanwhile, in the packing department, millions of tins are prepared to receive the precious Ovaltine granules'. Tins whiz along a conveyor belt. Women receive them and slot them into automatic ????13B machines. More women fill the machines from automatic dispensers. They label them as they slide along a line. Then the lids are put on, the tins are automatically labelled and 'the 'ideal beverage' for winter and summer is ready for your use'. Upright tins saying Ovaltine are sent proudly down a conveyor belt.
A notice now says: 'In the Ovaltine factory the happiness and welfare of the workers is an important consideration … Here is a glimpse of the large airy dining-room'. Women in white baking hats dine in a pillared dining hall - it looks very cramped - 'and the comfortable rest-room where the girls while away their leisure hour' - the women sit at tables in a narrow reception room, again looking crowded and uncomfortable - 'the interior of the fine Concert Hall where the employees' staff dances are also held' - the room looks squat and peculiar with an oppressive barrel ceiling.
'The section of the Ovaltine factory where the rusks are made is known as the 'model bakery' and well deserves its name'. More women in baking gear work at ovens in a factory. 'The flour used in this bakery comes from the pick of British wheat fields' - a very ordinary and unexceptional wheat field appears next to trees. 'The unbleached flour is prepared'. A male baker drops a bag of flour into a vat where it is automatically mixed. He and another worker add milk and eggs from a large bowl. There is more mixing. Now Ovaltine itself is added. Brown liquid poured from a bowl by the two men splodges into the mixture - 'and the whole is mixed for some hours in automatic mixers'. One of the men lifts the lid of a rotating metal mixing machine. Inside a long metal arm is churning the viscous stuff kneaded' - it passes along a conveyor belt and falls on a churning thing. Then it is 'proved' (a technical term for the process which gives the finished rusk its firm even texture). Rusks pour off a conveyor belt for first baking and are collected by women workers who put them on trays into large industrial ovens. They are cut into slices and process through machinery. Now the women bake them again to ensure that they are firmly and evenly baked on each side. They take them out and throw them on into a pile - 'the finished rusks'.
Women in a large packing room put the rusks into tins and send them on their way by conveyor belt. The tins slide into a twisting mechanism which seals them and are then automatically labelled by a sort of plunging, gripping piece of machinery. Now they are 'wrapped up ready for despatch to all parts of the world'. In the closing shot bakery workers deal with mounds of finished packets. A final engraving of an Ovaltine malt with obligatory garden trug and ingredients rounds it off.
To request more details on this film, please contact us quoting Film number 9633.