Adverts | 1960 | Sound | B/W
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Opening sequence: Montage of news events. A ship or boat rears up in a harbour, crashing against the sea wall. An injured man is quickly carried away by two soldiers. A fire blazes in the background while the shadow of two firefighters crosses from screen left to right. Launch of a missile or rocket, possibly Sputnik. A nurse strokes a baby in an early incubator. Mushroom cloud from nuclear explosion. Kruschev and Nixon in brief shots. Beach of an unidentified island. A bull attacks a matador. Trafalgar Square, London. Dean Martin, the Pope, Queen and Prince Philip, a horse race (unidentified). Motor boat racing. American football match. Cut to a young woman with a young boy or girl. The voice over informs us that for years it was believed that children could not become mentally ill. It is now know that they can, and there are 4,000 Canadian children known to be suffering from mental illness. Children are seen moulding clay pots. This item talks briefly about the new Ontario government hospital for emotionally disturbed children. Cut to game of curling. Cut to women sticking in savings stamps into a book. Four covers of the "Star Weekly" appear on screen. The same montage appears again except the sequence with the front covers which came from different editions.
Advert for Reader's Digest. Starting with a report contained in the magazine entitled: 'Surprising facts about your marriage'. A very square or traditional couple appear on screen. He sits in a very 1960s armchair holding his hat, she stands behind him. She holds up a copy of the December 1960 Reader's Digest, containing the results of a five year survey of American wives. A very xxx montage follows. The voice over tells us the reports, will answer questions such as 'Who dominates today's marriage, husband or wife?' 'What is the danger of children to married happiness?' and 'How much money gives you the best chance to a successful marriage?' 'At what time in your marriage is a second honeymoon most likely?' (corny and funny).
A man lies on a hospital bed. Attached to his head are testing devices. In this Reader's Digest report, new medical research into the brain now reveals the cause(s) of headaches. Whirlpool effect emanates from the centre of the man's head. We see the man standing on the subway straining his eyes because of the bright light, walking down a rainy street, eating a meal. Voice over - 'Chances are none of these things causes your headaches, according to Reader's Digest. Title of article 'Headaches - 'Why you have them',' what can you do about them', in the January edition of Reader's Digest.
Cut to a woman in a swimsuit sitting on a beach chair. In front of her a man flexes his muscles. Voice over tells us that 'Men are proud of their strength but women are probably stronger'. Women survive serious illness better, women survive surgery better, women survive accidents better and women survive disasters better. Do women have a secret strength? The words 'secret strength' are emblazoned on the screen. There is a dramatic close up of a healthy blonde haired woman accompanied by melodramatic choirs of strings. The answer to the question. What is the secret strength of women? Can be found in November 1960 issue of Reader's Digest. A very old fashioned presenter explains the article will tell us whether modern life is harder on men than on women. The direct to camera address with the produce being held up, is common in adverts of the time. Here a pattern is established when the presenter gives the viewer information about the specific article which is shown. Then he moves on to talk about the remaining articles which are included in this issue. 'The best of current magazines and books condensed to save you time.'
A young baby sitting on a mat plays in the foreground while the shadow of a couple can be seen in the background. A large piggy bank is filled by a woman with a giant coin. A man sits frowning on a chair. Cut to brief shot of article title 'Surprising Facts About Your Marriage' in the December 1960 Readers Digest. Repeat of the January 1961 advert concentrating on the article -'Headaches, why you have them, what you can do about them'.
Cut to a doctor's waiting room, close ups on individual patients faces - a woman with a cold (grimaces) - a man with heart disease (sits passively). An old woman with a hat on - (looking apprehensive). Voice over tells us that 50% of all the people going to the doctors in the United States according to one authority are victims of al disease which this medicine expert calls CDT. Voice over tells us, 'What is CDT?' An article in November's Reader's Digest explains what it is and how to avoid it. This is so important that the President of the American Medical Association requested that the article be reprinted. Reading it may save you years of suffering, and thousands of wasted dollars. Screen is emblazoned with the title, 'Your mind can keep with you well' in November's Reader's Digest.
'Miss Ghostlie': Cut to a rather confused ugly/beautiful woman wearing a polo neck jumper. A series of questions are aimed at her and she reacts accordingly. 'Why is it that more than a quarter of all the men in the United States are not married?' Miss Ghostlie grimaces. What is being done about it anyway? Miss Ghostlie raises her hands in a gesture of exasperation. Do you know by what age most men are married if they are ever going to marry? Miss Ghostlie shakes her head. Do girls look for husbands in a different way, from how men look for wives? Miss Ghostlie looks very coy. Can you describe the difference? She snarls and looks angry. Do you know the name of the organization that finds husbands for girls and wives for men on a completely scientific basis. Would you like answers to all these questions? At this point our unmarried woman looks as if she can't contain herself.
Cut to February 1961 edition of Reader's Digest with the article entitled 'Men Without Women'. Cut to Miss Ghostlie reading the magazine and smiling falsely at the camera. A funny advert well worth a look for attitudes towards women and marriage. Voice over, 'Special medical report from Reader's Digest. Learn about a revolutionary approach to family planning, including not only spacing for children but new hope for the childless, through a remarkable new pill available from the food and drug administration for prescription use. Cut to doctor writing out a prescription for the drug. He hands it to a rather pensive couple. The man asks, how do they know this new pill is safe and effective? She asks, 'How expensive is it? Couldn't this become an answer to the population explosion? How can the same pill help people achieve parenthood?
Cut to front cover of February 1961 edition of Reader's Digest. 'A fortnightly article concerning family planning, hope for the childless, through a clinically tested new pill.' This advert manages to deal with the sensitive topic of family planning in the early days of contraception, subtly endorsing a product which is never explicitly named.
Early black and white advert for Kellogg's Frosted Flakes. Milk is poured on to the flakes then sprinkled with sugar. Characteristic use of animated stars used in this advert, circa 1960. Second advert for same product, this time set on an American football ground. Third advert completely animated with 'Tony the Tiger' and son at the zoo. Tony repeats the famous 'Their Grrrr...eat!!' slogan. The sports theme is continued with a young boy talking about the need for a tiger on his team. Tony the tiger appears. Cut to baseball field where the boys eat out of a packet of frosted flakes (later to become Frosties). Final advert for same product shows a young boy taking on and beating Tony the Tiger.
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